Hello Clients and Friends of Devine Fine Jewellery,
I am writing to tell you of a most monumental event to our small business……we have been forced to make the decision to close the doors of our boutique shop at the Chateau Laurier. After 39 years and 5 months, we are so sad to no longer be calling 1 Rideau Street home to our beautiful handmade jewellery and fine crafts.
Like many other stores, the Covid pandemic has been catastrophic for our family business. Seemingly overnight the world shut down. This meant Tracey, our Shop Manager, had to be let go in March 2020. Then as the pandemic unfolded Jake and I were forced to make adjustment after adjustment to the ever changing events in an effort to hold on to what was.
With an astonishing loss of revenue, we have been trying to keep the Shop open, hoping the tide would change. Situated in a hotel with minimal travel…….being in a government town when the Civil Service has been working from home…..and just the fear in everyone from Covid has made it impossible for us to afford the luxury of a shop.
Devine Fine Jewellery will still exist, just in a different format. In a way we are taking it back to our roots. Our plan is to still attend various shows and to switch to a stronger online presence. Doing our Toronto and Ottawa Shows, like the One of a Kind Show in March and with the warmer weather the outdoor shows like the Distillery, the Handmade Market on the big lawn at Lansdowne and the Glebe’s New Art Festival.
I ask that you please bear with us as we navigate through all these changes. Our showroom may no longer be in a castle but our quality and attention to personal service will never wane.
You’ll find our website is full of our beloved classic designs, and new work will always be added. For those of you that currently have custom orders with us, have no worries, they will be completed. This is a major adjustment for our family and business; we are however looking forward to the future, and doing what we do best, making beautiful jewellery and creating new memories with you.
If you would like to be in touch you can find us at firstname.lastname@example.org.